Mobile VAS Platform Development
Customized Mobile VAS Solutions for Telcos & Enterprises
In2Excel Solutions is a specialist Mobile Value-Added Service (mVAS) development company with a proven track record across America, Europe, Africa, the Middle East, and Asia.
Our Service Delivery Platform (SDP) operates across SMS, USSD, WAP, Voice, and RBT channels, supporting both subscription and pay-per-use models with Operator Airtime charging built in. We integrate directly with operator APIs and billing systems—so you can monetize services from day one.
Whether you're a telco launching a new content service or an enterprise building a mobile engagement platform, our team delivers scalable, operator-compliant VAS solutions that work reliably at commercial scale.
SDP Channel Capabilities
A single Service Delivery Platform handling all major mobile channels—so you launch once and reach subscribers everywhere.
- SMS (MO/MT & Shortcode): Two-way messaging, subscription alerts, OTP, Airtime billing, and content delivery over SMS shortcodes
- USSD (Interactive Menus): Real-time menus for content selection, RBT activation, self-care, and payment flows—no internet required
- WAP & Mobile Web: Operator-billed WAP portals and mobile web storefronts for digital content and subscription management
- RBT (Ringback Tones): Full RBT platform—catalogue management, USSD/SMS activation, scheduling, and operator billing integration
- Voice & IVR: Interactive Voice Response for self-service, surveys, and subscription management via voice calls
- Operator API Integration: Production-tested connections to MTN, Airtel, Glo, 9mobile, Vodacom, DU, Etisalat, Ncell, Safaricom, and more
What We Build
Mobile VAS products and platforms across content, engagement, and commerce
Music, Video & Games
Mobile music streaming, video-on-demand, and HTML5 games on subscription with Airtime billing and operator portal integration.
Alerts & Notifications
Scheduled daily SMS tips, news alerts, sports scores, stock prices, horoscopes, and infotainment content delivered to subscribers.
Airtime Charging API
Direct-carrier billing (DCB) API for charging user airtime to purchase products, services, or digital content—no card or wallet needed.
BFSI VAS Solutions
Mobile banking alerts, balance enquiry, mini-statements, loan notifications, and fraud warnings over SMS and USSD channels.
Quizzes, Polls & Voting
Interactive competitions, audience voting, trivia quizzes, and market research polls with Airtime prize management.
Deals, Discounts & Ad Networks
Targeted mobile ad networks, exclusive deal alerts, classifieds, and directory services monetized through Airtime or SMS premium charging.
Revenue Models for SDP
We engineer the billing logic to match your monetization strategy—all integrated directly with operator charging systems.
Subscription-Based: Daily, weekly, or monthly Airtime deductions for ongoing content or service access. Auto-renewal with opt-out handling compliant with operator policies.
Pay-Per-Use: One-time Airtime charge per content item, game session, or service transaction—ideal for à la carte digital content.
Freemium: Free basic tier to drive adoption, with premium content or features unlocked via Airtime payment or subscription upgrade.
Advertising-Supported: Free or discounted access supported by embedded mobile ads—ad network integration with targeted delivery to subscriber segments.
Technical Platform Features
The engineering capabilities that make our SDP reliable at commercial scale.
High-Throughput & Scale
Architecture built for millions of daily subscribers—load-balanced with horizontal scaling via Linux and Kubernetes.
Security & Compliance
RBAC, audit logging, rate limiting, and operator compliance checks to protect subscriber data and billing integrity.
Subscriber Management
Full subscriber lifecycle—opt-in/opt-out, renewal reminders, grace periods, churn tracking, and CRM-ready exports.
Analytics & Reporting
Real-time dashboards for subscribers, revenue, churn, content engagement, and delivery KPIs with exportable reports.
Operator Integrations
Production-tested connections across Africa, the Middle East, and Asia via SMPP, HTTP, and SOAP: