Service Delivery Platforms for telcos and enterprises — SMS, USSD, WAP, Voice & RBT with operator airtime billing.
In2Excel is a specialist Mobile Value-Added Service (mVAS) development company delivering operator-grade platforms for content, engagement, and monetization worldwide.
Our Service Delivery Platform (SDP) operates across SMS, USSD, WAP, Voice, and RBT channels, supporting subscription and pay-per-use models with operator airtime charging built in. We integrate directly with operator APIs and billing systems — so you can monetize services from day one.
Whether you're a telco launching a new content service or an enterprise building a mobile engagement platform, we deliver scalable, operator-compliant VAS solutions that run reliably at commercial scale.
A single Service Delivery Platform handling all major mobile channels — launch once and reach subscribers everywhere.
Mobile VAS products across content, engagement, and commerce
Mobile music streaming, video-on-demand, and HTML5 games on subscription with airtime billing and operator portal integration.
Scheduled SMS tips, news alerts, sports scores, stock prices, horoscopes, and infotainment content for subscribers.
Direct-carrier billing (DCB) API for charging user airtime to purchase products, services, or digital content — no card or wallet needed.
Mobile banking alerts, balance enquiry, mini-statements, loan notifications, and fraud warnings over SMS and USSD.
Interactive competitions, audience voting, trivia quizzes, and market research polls with airtime prize management.
Targeted mobile ad networks, exclusive deal alerts, classifieds, and directories monetized through airtime or SMS premium charging.
We engineer billing logic to match your monetization strategy — integrated directly with operator charging systems.
Subscription-Based: Daily, weekly, or monthly airtime deductions for ongoing content or service access. Auto-renewal with opt-out handling compliant with operator policies.
Pay-Per-Use: One-time airtime charge per content item, game session, or service transaction — ideal for à la carte digital content.
Freemium: Free basic tier to drive adoption, with premium content or features unlocked via airtime payment or subscription upgrade.
Advertising-Supported: Free or discounted access supported by embedded mobile ads — ad network integration with targeted delivery to subscriber segments.
Engineering capabilities that make our SDP reliable at commercial scale.
Architecture built for millions of daily subscribers — load-balanced with horizontal scaling via Linux and Kubernetes.
RBAC, audit logging, rate limiting, and operator compliance checks to protect subscriber data and billing integrity.
Full subscriber lifecycle — opt-in/opt-out, renewal reminders, grace periods, churn tracking, and CRM-ready exports.
Real-time dashboards for subscribers, revenue, churn, content engagement, and delivery KPIs with exportable reports.
Production-tested connections with mobile network operators worldwide via SMPP, HTTP, and SOAP:
Mobile VAS (Value-Added Services) platform development is the build of telecom services beyond basic voice and data — such as content subscriptions, alerts, RBT, quizzes, and self-care — delivered over SMS, USSD, WAP, Voice, and related channels with operator billing.
A Service Delivery Platform is the core system that manages VAS channels, subscriptions, content, charging, and reporting. One SDP can serve SMS, USSD, WAP, Voice, and RBT so you launch once and reach subscribers across channels.
Yes. We integrate operator airtime charging and direct carrier billing (DCB) for subscription and pay-per-use models, so customers pay from their mobile balance without a card or wallet.
SMS (MO/MT and shortcodes), USSD interactive menus, WAP and mobile web, Ringback Tones (RBT), and Voice/IVR — with operator API integration for billing and delivery.
Telcos launching content or engagement services, VAS providers, and enterprises that need mobile engagement, alerts, entertainment, BFSI notifications, or monetized digital services on operator networks.
A focused single-operator VAS service with core channels and airtime billing typically launches in 4–8 weeks. Multi-operator or multi-channel SDP builds usually take 8–14 weeks depending on integrations and approvals.